The Badassery Academy
Congrats! You have found the unicorn you have been searching for.
The Badass Business Academy is back, but in a whole new way...
Are you ready to turn things into total overdrive?
Let's not only transform your business but your entire life. 
Begins April 9th
Welcome to the BADASSERY ACADEMY!
Are you tired of trying to build a business and sick of waiting for it to happen?
Guess what? You deserve to have it all and we couldn't agree more.
Are you ready to become an influencer in your space AND one badass boss?
Are you over everyone telling you “everything” you should be doing? Are you ready to build a passion-based business full of energy and cash flow? Look, you don’t need another free webinar or workbook.
HOLD UP! THIS ISN'T JUST ABOUT YOUR BIZ. YOU WANT AN IMPACT ON YOUR LIFE TOO!
The Badassery Academy is a 12 week journey that will leave you with a badass business and a seriously kick ass lifestyle. 

BEGINS APRIL 9TH!
JOIN NOW FOR LIFETIME ACCESS!
YES YOU REALLY DO GET ACCESS AS WE OPEN AGAIN AND AGAIN...NOW IN IT'S THIRD SEASON!
THE BADASSERY ACADEMY IS A 12 WEEK COURSE + WEEKLY COACHING CALLS + SUPPORT NETWORK + SO MUCH MORE
INCLUDES LIFETIME ACCESS! 
PAY IN FULL $1299
2 PAYMENTS OF $675
3 PAYMENTS OF $450
4 PAYMENTS OF $350
JUST ADDED SIX PAYMENTS OF $250
WHAT IS THE BADASERY ACADEMY?
The Badassery Academy {formally known as the Badass Business Academy} is basically kick ass and life changing. But...let's break it down!
ARE YOU READY FOR A 12-WEEK NO BULLSHIT APPROACH TO BUSINESS + LIFE SUCCESS?
THANK YOU UNIVERSE! MORE PLEASE!
This is a long game plan. This program is designed for you and your business long term. This is not a short term sprint. This academy is designed to build a sustainable income producing badass business and I life that has you shouting-
12 WEEK COURSE WHERE WE WILL COVER:
WEEK ONE
CREATE A STRONG MINDSET FOUNDATION
  • Your mindset is LITERALLY the most important component to having a successful business. We will start out right by teaching you the mental techniques you need as an entrepreneur.
  • This is and always will be the foundation of your business.
WEEK TWO
GOAL FOR YOUR BIZ + LIFE
  • Goals + Your Biz + $$$ Create goals that actually work. These are not your typical fluffy goals that you write down and hope come true. These are your business that will lay the path for your cash flow. I have a unique way of addressing goals that will take your business to the next level. AND yes we are going to talk $$$.
  • Learn and use the 5 W method to clearly define your vision.
  • BONUS TRAINING- Melissa Capps, Bookkeeper. Using the profit first method to double down in your business. 
WEEK THREE
OFFERS + YOUR MVP
  • Create offers that sell and swoon your audience. Learn how to stay ahead of the curve with constant creation mode.My programs and offers sell out fast. We will dive into understanding your audience and what they want.
  • Understand and develop your "MVP" so you can quickly put offers out into the world, that your audience actually wants to see. 
  • Learn how to create milestones and timelines for success. 
WEEK FOUR
AUDIENCE GROWTH + FB GROUPS
  • Once you have killer offers in place and know how to continuously create them, we need an audience. We will focus on techniques for growing your audience, including Facebook groups.
  • You will become the go-to hot spot on the internet.
WEEK FIVE
CREATE SM CONTENT THAT SELLS
  • Content literally is queen and you need to rule it. Your content is what hooks people into taking that next step. Learn how to create captivating content that has people screaming yes. 
  • Oh and social media graphics...we will cover that too!
  • Bonus training- How in real life #IRL will totally change your life and business. Let's create in-person events and networking opportunities. 
WEEK SIX
HOW TO PROMOTE LIKE A BOSS
  • Take your promotion status to BOSS level. Stop wondering where and when. The age old secret build it and they will come...is a total lie. Learn the how, what, where and when of promotion strategies.
  • Discover how to provide value without being "salesy". 
WEEK SEVEN
HOW TO USE WEBINARS + WORKSHOPS TO ESTABLISH YOUR EXPERTISE
  • Create webinars and workshops that build your list and your community. Establish yourself as the leading go-to expert in your field. Want to be taken seriously, then it’s time to step up and show off what you can do.
  • BONUS: How to manage your time effectively. As a business owner who stills want a life. 
WEEK EIGHT
OPT-INS + GROWTH + SALES FUNNELS
  • Opt-Ins For GrowthTurn it up a notch on the growth factor and sky rocket with opt-ins. They work like a charm when you take the time to do them right. Let’s create a funnel that literally comes to you. Create opt-ins that are as badass as your business and deliver them to the right people.
  • Explore  and understand the process of creating online experiences.
  • Understand, implement and execute an effective sales funnel. 
WEEK NINE
TEAM BUILDING + WHEN TO OUTSOURCE + BOUNDARIES
  • Team building is key to taking your badass business to the next level. We will evaluate your strengths and your weaknesses. You will know exactly when it’s time to bring on team members or more team members and how to delegate. You will not get stuck in I can do it all mode and not move to the next level.
  • Learn how to effectively set boundaries in your business and life. That includes clients too. 
WEEK TEN
COLLABORATIONS
  • Find your perfect collaborations and learn how they can increase your growth + visibility. 
  • Effectively reach and develop the right business connections. Solo-repreneur will be burned from your vocabulary and you will learn how with the right people, you can create an empire!
WEEK ELEVEN
TECHNOLOGY YOU SHOULD BE USING
  • Technology hacks with a total upgrade. There are zillions of programs out there screaming buy me and use me. I’m going to personally teach you and show you which ones can eliminate stress and give your more freedom and time in your business.
  • BONUS TRAINING- How to use tech to smash our to-do lists and more. 
WEEK TWELVE
HOW TO STAY AHEAD + THROW A VIRTUAL PARTY
  • Stay ahead of yourself and the ever evolving social media world. We will personally teach you how to avoid overwhelm and completely rock the online world. You will always be ahead of the game and know what to do next in your business. 
  • AND we are throwing one huge badassery style, celebration party! VIRTUALLY! Because life is more fabulous when you are having fun. 
LIVE ZOOM GROUP COACHING CALL EVERY WEEK WITH TWO MENTORS!
DON'T MISS THIS OPPORTUNITY!
THE BADASSERY ACADEMY BEGINS ON APRIL 9TH!
JOIN NOW FOR LIFETIME ACCESS!
THE BADASSERY ACADEMY IS A 12 WEEK COURSE + WEEKLY COACHING CALLS + SUPPORT NETWORK + SO MUCH MORE
INCLUDES LIFETIME ACCESS! 
PAY IN FULL $1299
2 PAYMENTS OF $675
3 PAYMENTS OF $450
4 PAYMENTS OF $350
JUST ADDED SIX PAYMENTS OF $250
OH AND YOU KNOW WE ARE LOADING THIS UP WITH HUGE BONUSES!
BADASSERY ACADEMY BONUS!
THREE MONTHS FREE IN THE BADASSERY REVOLUTION MEMBERSHIP SITE! 
Unlimited access to TWO YEARS of trainings, webinars, workshops and more
  • HUGE VAULT OF BUSINESS + LIFE HACKS
  •  EXCLUSIVE AND INSTANT ACCESS 
  •  PLUS NEW CONTENT DELIVERED WEEKLY
BADASSERY PR POWER HOURS
Two badass power hour group sessions with our epic PR manager, Mindy Quinn
  • LEARN HOW TO PITCH TO MEDIA OUTLETS
  •  CRAFT YOUR VERY OWN PITCH SHEET
  •  DISCOVER HOW PR CAN MAXIMIZE YOUR EXPOSURE
DID WE MENTION YOU GET LIFETIME ACCESS TO THE BADASSERY ACADEMY? BECAUSE YOU DO!
QUE THAT GLITTER CANNON AND BRING ON THE UNICORNS. 
  • EPIC SNAIL MAIL PACKAGE
  •  PRIVATE FACEBOOK COMMUNITY 
  •  WEEKLY GROUP COACHING CALLS
  •  WEEKLY TRAINING VIDEO + WORKBOOK
  •  BONUS MATERIAL
  •  UNLIMITED ACCESS
  •  ACCESS TO ALL BADASSERY ACADEMY MATERIAL (PAST TWO RUNS!)
JOIN NOW FOR LIFETIME ACCESS!
THE BADASSERY ACADEMY IS A 12 WEEK COURSE + WEEKLY COACHING CALLS + SUPPORT NETWORK + SO MUCH MORE
INCLUDES LIFETIME ACCESS! 
YOU WILL LEAVE THE BADASSERY ACADEMY WITH GLITTER IN YOUR CRACKS AND OF COURSE-
  •  A strong and solid mindset to conquer any challenge that comes your way
  • Fast community growth
  • Create workshops + webinars that people actually want to join
  •  Knowledge of when and how to expand
  •  Passion and drive to build a badass business
  •  Strong foundation to repeat the process and stay ahead of the curve
  •  Obtainable business strategies for where you currently at in business and how to get to the next step
  •  Create offers that attract new clients and sales
  •  Blow your competition out of the water with opt-ins that swoon
  •  Collaborative partners to expand your network
  •  Strong foundation to repeat the process and stay ahead of the curve
  •  Content strategy that is on point and branded
  •  Reframe your way of thinking to be in constant creation mode
  •  A system to evaluate your numbers and track everything that comes in
  •  Knowledge of when and how to expand
  •  Base of tools to make business easy and fun
  •  Content strategy that is on point and branded
  •  More clients, sales and cash flow.
MEET THE LADIES BEHIND THE 
I'm SAMANTHA PARKER, the cofounder and editor of Badassery Magazine.
 
Now I’m teaching others how to build their own online empires. Yes, empires. I believe that building and nurturing a sense community with your business is the key to massive success.
I'm Kathy Rasmussen, cofounder and artistic director of Badassery Magazine.
 
My mission is to help badass bosses turn their dreams in to thriving businesses. I'm incredibly passionate about making things happen. Your big idea is possible.
You need clarity and you need direction.
"Listen, I was there once. I was trying everything and signing up for every free or cheap option I could get my hands on. It’s like putting a band-aid on a gunshot wound. It works...for a millisecond.
I’ve built a successful business, an online magazine and more. My passion- Teaching people how to own a badass business that they FUCKING love. I wake up everyday and feel like I am living a dream. A really profitable and FUN dream. But this is my reality. 

Two years ago I was border line suicidal and freaking hating my life. I made the leap into entrepreneurship and never looked back.

My passion gives me some incredible freedom. I want the same for you. The hustler, the hard worker, the driven women who is determined to succeed and knows she will". -Samantha Parker, Badassery Magazine Co-Founder
DON'T JUST TAKE OUR WORD FOR IT!
"The Badass Academy totally lives up to its name! Samantha rocked my business world, her real time tips and strategies take out the guesswork and doubt. She has been there and created a Badass Business and she can help anyone do the same"!

-CHERI YAZZIE, BADASSERY ACADEMY ALUMNI
"I want to heartedly endorse Samantha Parker. Before getting trained and coached with Samantha I was stuck in my business. I wasn't sure how to expand. Thanks to Samantha's training I doubled my Facebook group size. I also have sold well over $30,000 in info products since getting with her. One of the things I've enjoyed most has been Sam's approach to manifestation. She helped me understand how to turn my message into an attractive offer because I became more attractive to my clients. I'm 100 percent positive it's because of the training Sam gave me on manifesting by writing down my ideas and getting myself into a high vibe state of mind".

-MAT GUNNUFSON, BADASSERY ACADEMY ALUMNI
Mat Gunnufson and Cheri Yazzie, Million Dollar Amazon Sellers
"I am forever grateful and in awe of Kathy’s talents. She took my ideas to fruition with flawless ease and grace backed by her endless list of skills, tools and tenacity. Her organizational flow through use of online strategies, up to date knowledge and resourceful innovation are a powerhouse combination.”
— Janae Fletcher, Journey to Health & Badassery Academy Alumni

" Samantha and Kathy are a wealth of knowledge and kick as mentors. You won't be disappointed, act now!”
— Josie Myers, Badassery Academy Alumni
"Kathy is an incredibly thoughtful listener and has an amazing talent for cutting through the fluff to ask the perfect questions about your business goals. In one of our sessions, she asked a simple question that has completely changed the way I look at my business and how I’m planning my product launches this year. She helped me lay out my ideas in a clear and practical way, making it possible to actually implement my long-term plans. She brings a wealth of planning experience to the table, that in my opinion is an invaluable tool. This program is not just about quick fixes, cheerleading or turning you into a “boss-lady”, it’s about real business planning and thoughtful guidance to help you turn your ideas into reality.”

— Casey Sibley, Casey D. Sibley Art + Design
"Got some AMAZING ideas and suggestions from Sam and Kathy on my scalability and what else I can do with my current stuff (which means I can manage the ideas and plans better), so now I just wanna get on with it AND look into what's next"!

-Sian Elizabeth, Badassery Academy Alumni
"I've been redoing Samantha Parker's Badass Business Academy as I shift directions a bit and holy badassery badassman!
Join her mastermind, because if you don't, you'll be sorry"!

-Emily Marie, Badassery Academy Alumni
DON'T MISS THIS OPPORTUNITY!
THE BADASSERY ACADEMY BEGINS ON APRIL 9th.
JOIN NOW FOR LIFETIME ACCESS!
THE BADASSERY ACADEMY IS A 12 WEEK COURSE + WEEKLY COACHING CALLS + SUPPORT NETWORK + SO MUCH MORE
INCLUDES LIFETIME ACCESS! 
PAY IN FULL $1299
2 PAYMENTS OF $675
3 PAYMENTS OF $450
4 PAYMENTS OF $350
JUST ADDED SIX PAYMENTS OF $250
FAQs
What if I miss a weekly call?
All calls are recorded. If you can't make a call or want to watch it again, you provide all the replays.
What does lifetime access mean?
You get lifetime access to all the workbooks + training videos + recorded group calls. PLUS you get access to all of the original material from round one AND you can retake the Academy every time it runs live. Seriously....lifetime access. 
What happens if I am overcome with Badassery and joy?
Don't worry. We all feel that way and Badassery will only result in epic movements and results. THE RESULTS YOU WANT IN YOUR LIFE + BIZ
How much time should I commit to this epic beast of a unicorn?
Totally up to you. The more time you commit to growing your business and totally changing your life is completely up to you. Our weekly calls will last around one hour + you will get a training video + workbook sent to you once a week. 
Will I be able to ask questions and get support?
YES! Inside of our exclusive Facebook community you can ask questions. Not only will you have the support of your peers, but you will have the support of the Badassery Crew 24/7! AND you can ask all you burning questions live on our group calls. 
THE BADASSERY ACADEMY IS A 12 WEEK COURSE + WEEKLY COACHING CALLS + SUPPORT NETWORK + SO MUCH MORE
INCLUDES LIFETIME ACCESS! 
BADASSERY MAGAZINE @2017
QUESTIONS? EMAIL HEY@BADASSERYMAG.COM
WWW.BADASSERYMAG.COM
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